Attention: The three biggest mistakes in video and photo productions
Companies and brands need to tell their stories more and more with pictures or videos to be seen in the fast moving world of news. Because News are no longer just being told face-to-face but “shared” and “liked” on digital channels. Thanks to smartphones that allow us to take photos in seconds and edit videos in record time. More and more brands are taking pictures and filming wildly. Content is king.
But beware: Even with smaller video or photo productions, there are many stumbling blocks that can be very expensive. Therefore we have summarized the three most common mistakes:
Mistake No. 1: No story
In order to place a message in an easily understandable way as well as make it relevant for the target group, every picture or video should tell a story. Since our brain is used to stories from an early age, we can absorb information with a common thread and emotional actions faster and process them more easily. What that means? A story should have a protagonist who is confronted with a problem and can solve it. This creates the necessary tension to captivate the target audience and an added value that the audience shares with others in the best case.
Mistake No. 2: No rights
In the digital age, content is spreading extremely fast – even content that was not intended for publication. Even more often, we fall into the social media trap: For private use, you can film and photograph (almost) anything. In a professional environment, things look quite different: People suddenly have to sign waivers, drones have to be registered, musicians have to give their consent. So make sure to obtain legal protection before a video or photo shoot and make a written agreement with all parties about the recording and use of the planned content.
Mistake No. 3: No plan
How to benefit from a nice video or a great picture if nobody knows what to do with it? In this case, all efforts have been in vain. Sure: All material should be used for your own channels. But definitely with a plan. Think about in which of your vessels the pictures of videos could fit into and when what is planned on these channels. Do you write a blog on your own website, for example with a “making of” text about the shooting? When will it go online? Do you plan to upload a video on your YouTube channel? Will you make a little teaser beforehand? Is a link to the picture gallery in the next newsletter planned? Which pictures are suitable? And should the pictures also be taken by the media? If so, think carefully about which media you want to address with which storylines. And: Stay available for further questions!
You want to know even more insider knowledge about content production? We know all the stumbling blocks of idea generation, planning, production and distribution and show you what to look out for – and we love to be contacted!