Mind-wandering: 4 tips to be more creative immediately


As a storytelling and content agency we live and love good ideas. And they are essential for our daily work: from exciting media releases to thrilling video storyboards or creative logos. But good ideas neither fall from the sky, nor do they grow on trees. Our secret for “uninspired” moments: Mind-wandering. Here are our 4 tips showing why it’s worth getting bored.

Over the years we have collected a few proven methods to surprise our customers day after day and week after week with new, innovative ideas. Everyone knows the feeling: A customer is waiting for an inspiring idea concept, but the slides of the PowerPoint presentation remain empty even after hours of staring at them. On days when good ideas are hard to find, it’s worth letting your thoughts wander – initially we called this being bored, nowadays we call it mind-wandering.

Mind-wandering is a mental state in which thoughts and ideas that remain undetected in us are explored. It can also be understood as the activation of the “default mode network”, which is basically a break for our brain. Many people who really take “active” breaks and do not allow themselves to be distracted by things like smartphones will undoubtedly get bored. Good, because in this case boredom is intentional. If we are bored, we don’t focus our thoughts on a goal-oriented task, but send them on a creative walk and thereby find a new approach to ideas that lie hidden.

Christine at our most popular place for mind-wandering: the deck chair in FBC orange. Here we have fun doing nothing.


In order to make mind-wandering work, here are 4 brilliant tips to get bored:

1. Take a fakecation 

In order to stop swirling thoughts and relax the brain properly, it is worth taking a break from digital distractions such as emails, calls and social media. No time for vacation? Commuting is perfect for a fakecation: Just look outside the window instead of scrolling through Instagram.

2. Fight against distraction

As much as we love them: children, partners and work colleagues are unwanted when mind-wandering. Distraction is not really beneficial for “doing nothing”. It is better to make sure that all loved ones are busy and find a place where one can really be undisturbed.

3. Schedule boredom breaks 

Everyone loves breaks, everyone needs breaks. But how often do we take a break without a newspaper, chatting with work colleagues or funny smartphone videos? If you want to try mind-wandering, you should schedule your boredom breaks consciously, so that you can give your brain a break during the stressful everyday life.

4. Change perspectives

In everyday life, certain routines are sneaking in over time. If you want to boost your creativity, you are well advised to take on new perspectives and consciously break through your own patterns. Sitting on another seat in the bus while commuting or changing sides of the bed with your partner – small stimuli are enough for the brain to take new paths.

All those who can’t remember when they last got really bored should take the time to just daydream. You will notice that even when doing nothing, there are still numerous active networks that create exciting ideas. But be careful: Mindfulness activities such as yoga or meditation are relaxing and can also stimulate creativity, but these are not mind-wandering activities because they are dedicated to a goal.

Nothing is better than trying: Be bored, be brilliant and have fun doing nothing!