Selligent Marketing Cloud
Selligent Marketing Cloud is the B2C platform for marketing automation. Following their slogan “Maximize Every Moment”, the Selligent Marketing Cloud combines all marketing channels on one platform and supports marketers in personalizing them – either manually or with the help of artificial intelligence. More than 700 brands from the retail, travel, automotive, publishing and finance industry rely on the intuitive Selligent Marketing Cloud platform.
Since the beginning of April 2020 we have been supporting Selligent Marketing Cloud in Switzerland, Germany and Austria with PR as well as event organization. Additionally we have been producing exciting photo and video content for the internationally active company. Our first project started off with a real challenge as we began in the middle of the Corona crisis. This exceptional situation demanded our flexibility and creativity: Within two weeks we developed and filmed a whole video campaign consisting of three short videos. The online campaign was deployed by Selligent Marketing Cloud in several European countries and accompanied by us with further PR measures.
The goal of the campaign was to show marketers how to manage their everyday life digitally – even in times of crisis – and how to reach their customers with the right message on various channels. To visualize the idea, we staged everyday struggles at home during the Corona lockdown in three short clips, thus emphasising the advantages of automated, AI-supported marketing activities.