Walt Disney World Resort Florida
On the occasion of the opening of the new themed area “Toy Story Land” in Disney’s Hollywood Studio, we created a unique promotion for Walt Disney World Resort in Orlando in 2018: Via Radio 24 we raffled off an exclusive package which turned a Swiss family into ultimate theme park testers. In addition, we raffled a non-stop flight to Orlando/Florida for four people and a week’s stay at the Walt Disney World Resort. The family had the opportunity to discover the theme parks Magic Kingdom, Animal Kingdom, Disney’s Hollywood Studio as well as Epcot and to report about it afterwards.
To be able to play the competition on several media channels and to give the participants a taste of the unique experience, we sent Radio 24 to Orlando in advance to produce their own content. The resulting videos and stories were then distributed on air, as well as through the website and social media channels. We also produced content for our own landing page. With this, Walt Disney World Resort in Orlando became the topic for a whole week.