The Zurich Hallenstadion is the most famous event location for major concerts and events in Switzerland. In 2016 the stadium opened a new hospitality area: the StarLounge. We were responsible for the event management at the opening and implemented various PR measures to promote the StarLounge.
With the organisation and implementation of a top-class VIP event as part of the concert of the world-famous band “Red Hot Chili Peppers”, we ensured media and public attention and established the StarLounge as an exclusive networking platform. In addition to personalities from the entertainment industry, sports, business and politics, we invited various media. After the successful event, we delivered locally produced content to the media in the form of a storytelling video, a medium that was also included. In the following years we continued to accompany selected events and supplied the media with the latest Hallenstadion content.