Since 2019, we have been working for SWAROVSKI OPTIK as a Swiss communications agency and, in consultation with the Austrian headquarters, have implemented a wide range of public relations measures. SWAROVSKI OPTIK is a family business deeply rooted in Tyrol. As a pioneer in the field of binoculars, rifle scopes and telescopes, SWAROVSKI OPTIK brings the preciousness of the moment closer to people. SWAROVSKI OPTIK thus shares with them the joy of seeing and the fascination for the hidden and beautiful.
The brand and the company are well known among their main target groups of hunting and birdwatching. In 2019 we convinced SWAROVSKI OPTIK with our concept to support their efforts to establish a third target group on the Swiss market: Travel & Leisure. For that, we developed strategies for future communication activities which are implemented in the areas of PR, social media and through partnerships.