Samsonite is an international manufacturer of luggage such as suitcases and travel bags. In 2016 and 2017, we provided PR support for various product launches for the company. As the lightest case from the Samsonite Curv collections, we have equipped selected journalists with the “Lite-Shock” and sent them on their way. The result is a series of reports about the case with the minimum weight and the greatest impact resistance. We provided communications support for the Lipault brand for the launch of the new collection by French style icon Ines de La Fressange.

PR-Massnahmen Produktelancierungen Samsonite
Ferris with the group of journalists we sent on a trip to Rio de Janeiro with the new Samsonite “Lite-Shock”.