Sunrise Skylights Drive-In Openair
The festival summer 2020 was cancelled due to the corona virus: no outdoor concerts and no dancing in the crowd. However, when we were able to implement PR measures for a new kind of festival in July 2020, we were even more pleased.
Special times require special ideas. That’s what the agencies Red Spark and Rock-it Event thought during the Corona situation. With the Sunrise Skylights Drive-In Open Air, they were able to put together a festival in a very short time that had never been seen before: For ten days, stars from Switzerland and Germany gave concerts that you could listen to from a safe distance in your own car.
They were able to rely on our large network and our flexibility for the media and communication work around the festival, which was taking place for the first time. It was important to get media reports quickly and reliably and to draw attention to the new festival. At the same time it was important to explain the new concept to the public. We were able to place numerous reports in regional and national media and support ticket sales.