From 2014 to 2016, we were supporting the Giardina, the largest fair for garden living, by providing PR measures. With an exciting presentation of the themes, media tours and VIP opening, we ensured a high media presence for three years. We prepared the topics around Giardina in a way that made them fascinating for the media and the public. With the integration of selected personalities, e.g. at the opening, we further increased the interest of the public media.