We love shopping! That’s why we are all even more pleased to support Sihlcity, one of the largest Swiss shopping centres, in its media work since 2013. For the Urban Entertainment Center we also provide ideas for exciting and media-effective PR events.
From 2016 to 2018 we were in charge of the Sihlcity Fashionweek and were allowed to support the client in the VIP search and media work. Additionally we were allowed to take over the event management on site. As one of the highlights of Fashionweek 2016 we organized the Fashion Factory. For this event we brought star designer Michael Michalsky and Germany’s Next Topmodel finalist Elena C. to Sihlcity.
In a talk the visitors learned exciting details from the fashion world. During the posing coaching they received tips from the two professionals and during the photo shooting with Elena C. they were able to immediately record what they had learned. The photos were taken by star photographer Thomas Buchwalder. So the event became the highlight for all fashionistas and the “Talk of the Town” all over Zurich. As a result, we were able to position Sihlcity as a shopping centre with a high level of fashion expertise and achieved coverage in all the important people media and numerous fashion special interest titles.
In autumn 2018 the Sihlcity Fashion Week became the Sihlcity Fashion Days. Once again, we made sure that exciting VIPs from the world of fashion were present on site. For example, we engaged the Brazilian-based Swiss designer and ex-Germanys-Next top model candidate Raquel Alvarez, who presented her label “Wymann” for the first time exclusively in a pop-up store in Switzerland.
She was joined by a second well-known former Germanys Next Topmodel candidate: successful social media star Klaudia Giez aka Klaudia with K. Not only did we go on a radio promotion tour with her in the days leading up to the Fashion Days, we also hosted an exciting talk with Klaudia on the topic of social media. Besides many fans, the two ladies also attracted numerous regional and national people and fashion media in Sihlcity. The result was a high media presence and numerous individual stories with and about the two fashion stars.
In 2016 we moved the French Riviera to Zurich for the Sihlcity Summer Lounge. The popular summer meeting spot was dedicated to the European Football Championship in France. In addition to public viewings, the concerts by British chart striker James Arthur and Bastian Baker, a ladies’ man from French-speaking Switzerland, conveyed a pure holiday feeling. We took care of the media work around the exciting summer event and supported the shopping center with creative ideas. In addition, we busily collected media credentials, posted event announcements and presented regional and national individual people stories about the two stars.
In spring 2017 we celebrated the tenth anniversary of Sihlcity with the Sihlcity Street Art & Music Festival. The Zurich Urban Entertainment Center thanked its customers for ten years of loyalty with top musicians, live design studios, artists and food trucks. We were responsible for the media work before and after the festival and placed countless media reports about the events and the shopping center in general in the regional and national media.