The “Powertage” are THE meeting place for the Swiss electricity industry. In 2018 we took over the media work for the eighth edition of the trade fair. As a supplement to basic communication, we supported the Powertage in content production for social media to increase the presence of the trade fair on its online channels. On site, we also produced an event and storytelling video for visitor marketing purposes. Through pre- and post-event reports in trade and consumer media, we were able to increase awareness of the trade fair among a wider audience.