Since 2015, we have been supporting Igeho, the International Trade Fair for the Hotel, Restaurant, Catering and Out-of-Home Consumption, in media relations and basic communication. Igeho wanted to expand its communication from specialist to consumer media and thus address a wider audience. This required an adjusted language in communication and appropriate PR measures, which we successfully implemented. In order to generate exciting media reports, we checked the trade fair program for protagonists and stories which would also be exciting for a wider audience, and offered these tailor-made to the appropriate media. In this way, we were able to successfully present Igeho as a trade fair that is also exciting for a larger audience.