On behalf of the Diavolezza Lagalb AG and Pontresina Tourism, we designed and realised a world of experience at an altitude of almost 3,000 metres in 2018: With the relaunch of the legendary Club 8848, formerly 8847, in the Upper Engadine we brought a piece of Graubünden history back to life.
The club was founded in the seventies on the initiative of the former Lagalb AG mountain railway. The aim of the club was to attract more skiers to the mountain. The club once had over 1,000 members, including the then Canadian Prime Minister and the Shah of Persia. Due to a lack of initiators, the club fell into oblivion in the eighties. About 40 years later, we helped to bring it back to life.
Our agency is responsible for the creation of a customized adventure world in the valley and mountain station. Of course, this also includes the visual appearance of the newly launched Club 8848. The corporate design had to be completely redesigned for the fresh appearance of the club, so that it also fits into the existing CI/CD of the fabulous mountain world.
Adventure world on the mountain
For the unique Customer Journey during the Challenge we conceived design elements and a brand identity for the entire infrastructure and signalling elements in the Lagalb ski area. For this we relied heavily on storytelling. Suitable for adrenalin-hungry action fans, we underlined the challenge on the mountain with climbing ropes, summit flags, certificates and matching merchandise.
Just in time for the opening of the season at the end of December 2018, we presented the structural changes on the Lagalb to the public with an event. We supported the client in event management in order to celebrate the new launch of the club. For this event, we organized a light show by the well-known Swiss light artist Gerry Hofstetter. We also accompanied the launch with various PR measures. We used the in-house produced photo and video content for the media work. As a result, we succeeded in placing Club 8848 in national and international media.