FORTYSEVEN – Wellness-Therme Baden
In Baden the name will soon be back in the program: In late autumn 2021, the new Baden thermal baths will open in the Bäderquartier. In the summer of 2020, the name of the new spa was announced, as well as the range of products, branding and CI/CD: FORTYSEVEN – Wellness-Therme Baden.
In order to give this important milestone enough weight, we conceived an exciting media event in the Historical Museum of Baden, where the new name and logo were unveiled in a media-effective manner. The exhibition “Badekult. From Cure to Lifestyle” in the Historical Museum provided the perfect setting for the media conference. In addition to a greeting message from Cantonal Councillor Jean-Pierre Gallati, the programme included a presentation of the latest visualisations of the thermal baths by Swiss star architect Mario Botta and an exciting panel discussion with informative small talks. We took over all event measures and also set up a content production. After all, we didn’t want to reveal the new name on a dusty screen, but embedded in a gripping video trailer. And: the media interest was huge. From Tele M1 to Radio Argovia and the Aargauer Zeitung, all regional, national and special interest media were on site.
Video trailer instead of a dusty screen: We embedded the new name and logo in a gripping video trailer.